husbands were despondent, Val was fed up with her jobs and
the men asked us what we were going to do," recalls
Anne Clifton-Holt, of Haguelands Farm. The women didn't have
to scratch for ideas - within months Anne and her friend Valerie
Furnival had developed a range of lotions and potions made
with the purest essential oils and packed with precise marketing
wanted to have our own products. We spent months in a a lab
alongside a consultant aromatherapist as potions were mixed,
sniffing coffee granules between testings to get rid of the
smells. What I like and what Anne likes is quite different.
So it was interesting to see what we agreed on.
seems a risky business to try with so many established names
on the market but the women have a clever marketing strategy.
They target their packs and products to fit specific people,
moods or occasions. " We know farming so our Farmer
Giles pack, Pigs might Fly, and Just for Ewe,
have farming families in mind," explains Anne.
fairs are now a regular sales venue with Anne and Valerie
attending them separately all over the country every weekend.
The Tying The Knot pack has six items that include
a body spray made from essential oils which clear the mind
- useful after the hen night perhaps - and revitalising foot
spray, body wash and body lotion and pretty bath confetti
and a face flannel. There are sets for the bridesmaid, the
groom and even one for people who have helped with the wedding
arrangements - it carries the message With love and thanks.
fact, such is the versatility of the packaging design and
the range of products, that the combinations are endless with
birthday, teenage and other themes coming on stream. It also
offers them the chance to supply tailor-made and corporate
packs. "We are writing to Margaret Beckett to tell her
we have done what she wanted farmers to do - diversify - so
now can we see all the staff at DEFRA using them," says
Anne, and she isn't joking.